Digital Marketing is a way of promoting your product or service through online channels including Google, Bing or through social media platforms and many other mediums .It’s marketing done online instead of on paper or TV. The importance of Digital Marketing is increasing significantly in 2026 but many marketers don’t know where to start. So, if you are looking to learn more about Digital Marketing, follow TWS Technology on Instagram.

How Businesses Use Digital Marketing?

Businesses identify their target audience and use digital platforms that are most suited for them according to their product to help connect with them. For example, for a younger audience, a business would use Social Media platforms as their main digital marketing platform whereas for a product that is mostly searched on Google by people, businesses would tend to use Search Engines as their main tool for marketing.

Core Pillars of Digital Marketing

Here are the main ways you can do your marketing digitally-

1. Search Engine Optimization
2. Content Marketing
3. Social Media Marketing
4. Pay-Per-Click (PPC) Advertising
5. Email Marketing
6. Influencer & Creator Marketing

If you want to learn more about the types of digital marketing, click here.

AI and Digital Marketing

AI in digital marketing means using smart technology and data to automate, improve, and personalize marketing activities.

Here’s how businesses use AI today-

• Personalized Ads
• Chatbots and Consumer Support
• Content Creation
• Predictive Analysis
• Email Marketing Automation

AI makes marketing more targeted, data-driven, faster and cost-effective.

3 Types of Audience in Digital Marketing

There are primarily 3 types of audiences in Digital Marketing- Cold, Warm and Hot. Understanding these helps you market smarter and increase conversions.

1. Cold Audience- People who don’t know your brand yet — your goal is to create awareness and introduce value.
2. Warm Audience- People who know about you and have interacted with your content — your goal is to build trust and nurture them.
3. Hot Audience- People who know about you and have interacted with your content — your goal is to build trust and nurture them.

Common Beginner Mistakes to Avoid

Here are some of the mistakes beginners make when getting started with Digital Marketing-

• Ignoring analytics
• Trying every platform at once
• Not understanding audience
• Focusing only on followers
• No consistency

Conclusion

Digital marketing in 2026 is no longer optional — it’s the foundation of how modern businesses grow and connect with their audience. For beginners, mastering the basics while staying adaptable to new tools and trends is the key to long-term success. Start small, stay consistent, and keep learning — the digital world rewards those who evolve. Visit TWS Technology for more such blogs.

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