I don’t think I need to emphasize the power of social media today. We can clearly see how fast the number of content creators and influencers is growing, especially on Instagram, but also on platforms like Facebook, YouTube, and LinkedIn. However, what we also notice is that not every content creator becomes an influencer or, as we say, “goes viral.”

This is where social media algorithms come into play. Any content creator who understands how the algorithm works has a better chance of winning the social media game and gaining organic reach. But understanding algorithms isn’t just important for creators—it matters equally for businesses.

No matter the size, businesses today have realized the importance of social media marketing. Many are now trying to understand how algorithms work so they can grow their brand organically, without relying heavily on paid ads. We’ve been using the term “algorithm” quite a bit, and some of you might be wondering what it actually means. So, let’s break it down.

What is a Social Media Algorithm?

A social media algorithm is a system that decides what content users see on their feed and in what order. Platforms like Instagram and TikTok use algorithms to analyze user behavior and then show content that users are most likely to engage with.

The main goal of social media algorithms is to keep users on the platform for as long as possible by showing them content they enjoy and relate to. In simple terms, the type of posts and reels you see on your feed is largely driven by the algorithm.

For example, have you ever noticed that while doomscrolling on Instagram Reels, if you like one or two dog videos, your feed suddenly becomes full of similar content? That’s exactly how social media algorithms work.

Some of the core factors that influence algorithms include:

• Engagement (likes, comments, shares, saves)
• Relevance and user interest
• Content freshness (posting time)
• Relationships (friends, followed pages, past interactions)
• Content type (reels, carousels, images, text)

Why Is Your Organic Reach Low?

Simply posting content once in a while won’t give results. Social media requires a proper strategy. This strategy helps you decide what type of content to create—whether to focus on reels, mix in static and carousel posts, avoid repetitive ideas, and so on.

Every content creator should also have a USP. Following trends and using trending audio may give you short-term visibility, and sometimes even good views, but it won’t help much in the long run. What truly matters is creating content that makes users stay, follow your page, and look forward to your next post. Anything that makes users feel, “Okay, this is different,” can work in your favor.

Good content alone isn’t enough. Consistency plays a huge role in cracking the algorithm. Posting regularly and interacting with your audience is just as important. At the same time, too much promotional content should be avoided, as it often reduces engagement.

That said, these are guidelines—not guarantees. Sometimes, even after doing everything right, results may take time. But if you’re just starting your content creation journey, following these tips will definitely help. Follow TWS Technology on Instagram for more such useful insights.

Proven Ways to Boost Organic Reach

To boost your organic reach, focus on creating content that your audience actually wants to see. Prioritize engagement, use strong hooks at the beginning of your posts, experiment with trending formats, and optimize your captions, hashtags, and posting time. Encouraging comments and shares naturally also makes a big difference.

Content types that generally perform well include:

• Reels or short-form videos
• Carousel posts
• Educational and value-driven content
• Story polls and Q&As

There are also a few common myths around social media algorithms that people should be aware of—such as hashtags being completely dead, posting daily guarantees of virality, or only trending audio work. These are not entirely true and shouldn’t limit your content strategy.

Businesses, too, can use algorithms to grow organically. Even without ads, they can build brand visibility, drive website traffic, generate leads, and build trust. Social media helps users feel more connected to a brand, and once a business understands the algorithm, it can reach more people and slowly build a loyal customer base.

Conclusion

Work with the algorithm, not against it. Understanding how social media algorithms work can take you a long way. These algorithms are designed to show users content based on their interests and behavior. By focusing on value, consistency, and engagement, and by following a clear strategy, you can improve your organic reach effectively. To learn more about digital marketing and social media, explore insights from TWS Technology.

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