Digital Marketing is a way of promoting products or services through internet and online platforms instead of traditional methods like the newspaper or TV. Businesses today have realized the importance of digital marketing and are trying their best to optimize it for their maximum benefit. But, digital marketing doesn’t just include social media, different brand goals call for different types of digital marketing in lieu of their strategy. Not all businesses need to perform all types of digital marketing. Follow TWS Technology on Instagram to learn more about Digital Marketing.

Now, without further ado, let’s break down the various types of digital marketing-

Search Engine Optimization (SEO)

SEO refers to how you make your website show up on Google and other search engines without paying for ads. For example, when you search for a topic, Google scans many pages relating to that topic and shows the one at the top that seems to be the most relevant, trustworthy with the best user experience. Here are the main parts of SEO-

• Keywords
• Content
• On-Page SEO
• Technical SEO
• Backlinks

SEO brings traffic without paying for it, helps build credibility and proves to be beneficial in the long term. Read more about SEO Strategies every Small Business should use.

Search Engine Marketing (SEM / Paid Ads)

Search Engine Marketing is using paid ads to appear at the top on different search engines like Google. When you search a topic and the top result is an ad, that happens through SEM. The main difference between SEO and SEM is that SEO is organic and SEM is paid. Here is what SEM actually includes-

• Paid Search Ads
• Bidding on Keywords
• Pay-per-Click

People use SEM for instant visibility since it is easy to target audience and location and serves great for sales, launches and limited time offers.

Social Media Marketing (SMM)

Social Media Marketing (SMM) is using social media platforms to promote a brand, product, or service and connect with people. In other words it is marketing done through Instagram, Facebook, Twitter or WhatsApp, SMM includes both organic and paid marketing on different social platforms. This is what all social media marketing includes-

• Posting Content
• Engaging with audiences
• Paid ads
• Brand building
• Driving sales/leads

Social media marketing is important since it reaches vast audiences, builds brand awareness and creates connection with the users. Read here if you are interested to learn more about social media algorithms.

Content Marketing

Content Marketing is a marketing strategy where you create and share valuable content to attract, engage, and build trust with your audience — instead of directly selling to them.

Content Marketing helps since it builds trust and authority, attracts organic traffic, improves brand recall and supports SEO, SEM and SMM. Let’s see what all content marketing includes-

• Blog posts & articles
• Instagram posts, reels, carousels
• YouTube videos
• Emails & newsletters
• Guides, PDFs, case studies

Basically in Content Marketing, you help first, sell later.

Other types of Digital Marketing include-

• Email Marketing
• Affiliate Marketing
• Influencer Marketing
• Mobile Marketing
• Video Marketing

Conclusion

Choosing the right type of Digital Marketing is important and should be according to business goals, target audience, budget and industry type. Digital marketing isn’t one-size-fits-all and one should choose the right mix that is the most beneficial for them. Experiment and be consistent and you can ace the marketing game. Visit TWS Technology for more such valuable insights.

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